The National Research Council – CNR CNR will be one of the protagonists of the International Exhibition of Artisan Gelato in Longarone – MIG, now in its 64th edition. Edition, which will be held from 23 to 25 November and represents an important reference point for producers, companies and the public passionate about natural ice cream.An entire day, that of Monday 25 November, dedicated to innovations, products of excellence, that science intends to deploy for the benefit of businesses, craftsmen and consumers, to support an extremely flexible sector that can become promoter of important changes from a cultural, social and technological. Sustainability, innovation, valorisation of supply chains but also wellbeing and health will be the key words of the day, which will end with the opportunity for interested stakeholders to meet researchers directly and initiate concrete collaborations and new joint projects. One of the main focuses of the research is on new products and extracts with high functional and organoleptic value, for the production of innovative ice cream with health-promoting properties and excellent quality, without ever losing sight of territoriality , taste and aroma. From citron to bee products, from local regional delicacies to fruits fermented with innovative to microalgae and wheat lysate , a new, highly functional probiotic: a journey through new discoveries to bring out the best a typically Italian product appreciated all over the world.The valorisation of supply chains is a second important topic of discussion; New technologies will be illustrated for the use of by-product extracts from the forestry supply chain (chestnut and fir) and the agri-food supply chain (pomegranate and almonds) that can enrich the commercial offer with innovative and healthy solutions and offer both nutritional and sustainability advantages. The most fragile population groups will also be the focus of attention , with an innovative proposal for a ketogenic homemade ice cream for patients with neurological and neuro- metabolic diseases being treated with a ketogenic diet. The session will conclude with an examination of hedonistic aspects and guided tastings that will directly involve the audience in a dynamic sensory analysis experience, of great topicality and interest today in research and industry, because it allows us to analyse the unconscious processes that take place in the consumer ‘s mind and that influence on purchase decisions or emotional involvement with a particular product.